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Who is your ideal customer?

Who is your ideal customer?

by Nancy Steidl | Jun 29, 2023 | Brand Reputation, Business Relationships, Business Strategies, Communication Skills, Marketing Strategies, Planning

In the pursuit of business success, it’s essential to understand not everyone is your customer. Renowned marketing guru Seth Godin emphasized this truth when he said, “Everyone is not your customer.” It’s a simple yet profound concept that...
Why do so many people skip the business planning stage?

Why do so many people skip the business planning stage?

by Nancy Steidl | Jun 22, 2023 | Business Plans, Business Strategies, Planning

When embarking on turning an idea into a business, laying the basic groundwork is essential. This initial phase sets the foundation for success and ensures your vision becomes a reality. One powerful tool can never be underestimated in this process is a well-crafted...
What are your strengths and limitations as a business startup?

What are your strengths and limitations as a business startup?

by Nancy Steidl | Jun 20, 2023 | Brand Reputation, Business Plans, Business Relationships, Business Strategies, Marketing Strategies, Planning, Well being

Identify what you can and cannot do yourself when starting a business. You are only human with two hands and two feet. You can only do so much! In the journey of building your business, it’s vital to recognize your limitations and identify where you can benefit...
What is the real power of trademarking?

What is the real power of trademarking?

by Nancy Steidl | Jun 15, 2023 | Brand Reputation, Intellectual Property, Trademarks

In a world where brands battle for supremacy, where uniqueness is the name of the game, one weapon emerges from the shadows, ready to strike fear into the hearts of copycats and imitators. Brace yourself, because we are about to uncover the mind-blowing power of...
“I have started a business I am passionate about, so why am I not getting sales and or an interested audience?”

“I have started a business I am passionate about, so why am I not getting sales and or an interested audience?”

by Nancy Steidl | Jun 13, 2023 | Business Plans, Business Strategies, Communication Skills, Planning

“Despite my hard work, genuine love and pride for the business idea I have come up with, I can’t help but wonder why I am not achieving the desired sales and receiving the audience to buy from the business I had hoped for.” So, you have started a...
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