About Nancy Steidl

Nancy Steidl is an International Business Consultant, Intellectual Property Law Specialist in AI and Robotics, Speaker, and Author with over 25 years of experience helping entrepreneurs and business owners build successful, sustainable businesses.

She is the author of The Art of Analogies in Business: How to Start a Business in Layman’s Terms, a practical business book that uses relatable analogies to make complex business concepts easier to understand. Nancy has also contributed to publications including Startups Magazine and Trademark News, writing about business strategy, intellectual property, and the impact of AI on intellectual property.

Nancy Steidl – My Story

 I have spent over 25 years working with business owners and entrepreneurs, helping them build strong foundations, develop effective strategies, and turn ideas into sustainable businesses. My passion for business began early, driven by curiosity, ambition, and a desire to understand how ideas could be transformed into ventures. This has shaped my career, from building and running my own businesses to advising and supporting others on their business journeys.

Alongside my work as an International Business Consultant, I specialise in intellectual property, particularly in relation to AI and robotics. I am passionate about helping businesses understand the importance of intellectual property, identify what needs protecting, and make informed decisions about their IP as technology continues to develop.

I am also the author of The Art of Analogies in Business: How to Start a Business in Layman’s Terms, which uses analogies to make business concepts easier to understand. I have contributed to publications including Startups Magazine and Trademark News, writing about business strategy, intellectual property, and AI in the IP field. I also share my knowledge through speaking engagements, including the Successful Minds talk show and the She Is Unstoppable podcast.

Since 2018, I have been Managing Director of The Business Mission, my London-based consultancy. Through the consultancy, I work with startups and established businesses on business strategy, structure, intellectual property, and contracts. My approach combines practical experience gained from running businesses with extensive academic study and specialist knowledge of intellectual property.

Academically, I hold an MBA in International Business Management from the International Business Management Institute in Berlin, a Master’s Degree in International Business Law, and a Master’s Degree in International Intellectual Property Law from the University of London. I have also studied Emerging Economics at Harvard University and am currently completing SQE 1 and 2 as part of my route to qualification as a UK lawyer.

Throughout my career, I have been driven by a belief in strong foundations, clear strategy, continuous learning, and practical solutions. I enjoy taking complex business and intellectual property concepts and making them easier to understand, so entrepreneurs and business leaders can make informed decisions and move forward with confidence.

Based in the UK, I work with clients internationally, bringing a global perspective to business and intellectual property challenges and opportunities.

Credentials & Affiliations

Academic Qualifications

  • Master’s Degree in International Business Law – University of London
  • Master’s Degree in International Intellectual Property Law – University of London
  • Master of Business Administration (MBA) in International Business Management – International Business Management Institute, Berlin
  • Currently completing SQE 1 & 2 to qualify as a UK solicitor

Professional Qualifications

  • Member of The Law Society
    The Law Society · Issued Oct 2021
  • Digital Transformation Specialist Certification
    International Business Management Institute (IBMI) · Issued Feb 2025 – Exp. Mar 2025
  • Learning Responsible AI: Principles and Practical Applications
    LinkedIn Learning · Issued May 2024 – Exp. May 2024
    Credential ID: Business Process, Automation, Artificial Intelligence (AI) Responsible AI
  • Intellectual Property Litigation Course
    Latham & Watkins · Issued Mar 2024 – Exp. Mar 2024

Professional Qualifications (cont)

  • US Intellectual Property Job Simulation
    White & Case (via Forage) · Issued Mar 2024 – Exp. Mar 2024
    Credential ID: eSAJgXRaCzHbgsPGp
    Skills: International Intellectual Property Law
  • IP Due Diligence: Basics & Artificial Intelligence
    Lawline · Issued Sep 2023 – Exp. Oct 2023
  • The Science of IP Valuation – Innovative Academy
    Patsnap · Issued Apr 2023 – Exp. Apr 2023
  • The Metaverse, NFT & Web 3.0 – Evolution of Internet
    ASEAN Online Education (AOE) · Issued Feb 2023 – Exp. Feb 2023