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Why is having an online presence important in this digital era?

Why is having an online presence important in this digital era?

by Nancy Steidl | Jul 18, 2022 | Social Media

Having an online presence is imperative. Without being online with a website and social media platforms, your business will never get the exposure your competitors with a website have. Regardless of your industry, your target audience is online; more than 3 billion...
What is the difference between Marketing Strategy and Marketing Plan?

What is the difference between Marketing Strategy and Marketing Plan?

by Nancy Steidl | Jul 18, 2022 | Marketing Strategies

With any strategy in place, a business gains structure and solid foundations to breed a healthy and successful business. The primary value of a Marketing Strategy is to understand the business’s customers/clients/target audience, its prospects, and its competitors; if...
How do copyrights, trademarks, and patents differ?

How do copyrights, trademarks, and patents differ?

by Nancy Steidl | Jul 4, 2022 | Intellectual Property

Trademark: means to protect your brand name as well as market goodwill of your brand value. Trademarks indicate the origin of business and typically are things such as words, names, symbols, sounds, or colors that distinguish goods and services from those manufactured...
Why are communication skills important in business?

Why are communication skills important in business?

by Nancy Steidl | Jul 4, 2022 | Communication Skills

In business, communication skills are important because you use them every single day. So, think about how you communicate via email, with your employees, your colleagues, or doing presentations. You never have to work in communications in the future to be an...
Why is creating a trustworthy and creditable brand important in business?

Why is creating a trustworthy and creditable brand important in business?

by Nancy Steidl | Jul 4, 2022 | Brand Reputation

The functions or benefits of a strong brand for the organisation itself, of course, differ from the consumer benefits. Consumers are more likely to accept a new product by a well-established brand, compared to one that is not. Strong brands never need to spend as much...
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