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The importance of monitoring your trademark

The importance of monitoring your trademark

by Nancy Steidl | Jan 25, 2024 | Brand Reputation, Business Strategies, Intellectual Property, Legal Contracts, Planning, Startup, Trademarks

Your business’s trademark is like a signature which sets your business apart from the rest. A trademark associated with your brand—whether it is a logo or a unique name—is the face of your business. Understanding why it is important to keep a vigilant eye on...
What is the real power of trademarking?

What is the real power of trademarking?

by Nancy Steidl | Jun 15, 2023 | Brand Reputation, Intellectual Property, Trademarks

In a world where brands battle for supremacy, where uniqueness is the name of the game, one weapon emerges from the shadows, ready to strike fear into the hearts of copycats and imitators. Brace yourself, because we are about to uncover the mind-blowing power of...
Why are trademarks so important to franchising a business?

Why are trademarks so important to franchising a business?

by Nancy Steidl | Mar 26, 2023 | Business Strategies, Intellectual Property, Trademarks

Trademarks are so important to franchising a business that they help to protect the franchisor’s brand. A trademark is a unique identifier that is associated with a particular product or service. By registering a trademark, the franchisor is able to protect its brand...

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